CGD Research Trust
This project started with a Branding Workshop to determine the values of the brand, its impact and audiences. The Drawing Room then developed an identity from A Vos Marques detailed creative brief. Kibook worked in close partnership with both The Drawing Room and A Vos Marques to design a bright, attractive and very effective website.
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"Congratulations to you all on the terrific new website (and to my surprise the new colourful logo). When I heard it was all change on the visual aspect of the CGD marketing communication, I did groan inwardly.
My original vision for the previous logo design was that, its comet-like tail should represent the anticipated gene therapy breakthrough and the bright “funky” colour should represent our "can do" attitude to beating the condition. But the new logo works superbly well with its own positive energy and modern momentum created by the wheel effect and the radiant colours, and the lower case ‘g’."
Paul Numan Ex-Chairman of CGD Research Trust.
Products delivered : Communications. Strategy & Management.
