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Don’t let your marketing get fossilised!
Sunday, 23 November, 2008
In May 2005, to celebrate the 10th anniversary of A Vos Marques, I sent my clients and potential clients a present/direct mail piece, a fossil with a message. It was very well received at the time and I still see it on the desk of some of my clients.
It came as a bit of a surprise earlier this year, when one of the fossils I had sent 3 years ago was cited as the reason for a new client to commission A Vos Marques.
It is proof that carefully targeted and designed direct mail works, that it takes time to convert leads into clients but also that one form of marketing activity alone isn’t sufficient. In this case, networking and the exchange of business cards was the trigger: my logo reminded my contact of the “clever” piece he had received all these years ago!
This blog entry posted in : Clients. Marketing.
Comments : 0
Don’t let your marketing get fossilised!
Sunday, 23 November, 2008
In May 2005, to celebrate the 10th anniversary of A Vos Marques, I sent my clients and potential clients a present/direct mail piece, a fossil with a message. It was very well received at the time and I still see it on the desk of some of my clients.
It came as a bit of a surprise earlier this year, when one of the fossils I had sent 3 years ago was cited as the reason for a new client to commission A Vos Marques.
It is proof that carefully targeted and designed direct mail works, that it takes time to convert leads into clients but also that one form of marketing activity alone isn’t sufficient. In this case, networking and the exchange of business cards was the trigger: my logo reminded my contact of the “clever” piece he had received all these years ago!
This blog entry posted in : Clients. Marketing.
Comments : 0
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