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Fight Doom & Gloom with marketing
Tuesday, 06 September, 2011
In these times of austerity (oh dear I have mentioned the unmentionable!), marketing is regarded as a cost rather than an investment and organisations tend to shy away from any such activity. Far too busy handling the demands of current workload, meeting the needs of existing customers and surviving are the main reasons not to ‘do’ marketing.
Yet marketing is something we should do all the time and that we do all the time: when we ensure excellent customer service so we get repeat business, when we tell people what we do and how we do it.
But the reality is, we don’t really do that. Until the order books are not as full as they should be, until people do not cross our threshold as much as they did, we don’t really think about it. That’s when marketing becomes a cost, or at best an investment with a slow return because you have to start from scratch, because you haven’t kept regularly in contact with clients or haven’t developed opportunities as they occurred.
Please don’t let that happen and turn marketing in a useful tool to fight doom and gloom. Do a little regularly and if you need help, there will be something to exploit and work from to make your marketing effort an investment rather than a cost.
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Fight Doom & Gloom with marketing
Tuesday, 06 September, 2011
In these times of austerity (oh dear I have mentioned the unmentionable!), marketing is regarded as a cost rather than an investment and organisations tend to shy away from any such activity. Far too busy handling the demands of current workload, meeting the needs of existing customers and surviving are the main reasons not to ‘do’ marketing.
Yet marketing is something we should do all the time and that we do all the time: when we ensure excellent customer service so we get repeat business, when we tell people what we do and how we do it.
But the reality is, we don’t really do that. Until the order books are not as full as they should be, until people do not cross our threshold as much as they did, we don’t really think about it. That’s when marketing becomes a cost, or at best an investment with a slow return because you have to start from scratch, because you haven’t kept regularly in contact with clients or haven’t developed opportunities as they occurred.
Please don’t let that happen and turn marketing in a useful tool to fight doom and gloom. Do a little regularly and if you need help, there will be something to exploit and work from to make your marketing effort an investment rather than a cost.
This blog entry posted in :
Comments : 0
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