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One minute is all you need
Sunday, 01 March, 2009
I often ask my clients to go through this experience of the one-minute presentation. Their first reaction is often that it can’t be done, what’s the use of it or it’s not for me. After one of my marketing workshops, they usually change their mind. Some have been interrupted in full flow because their minute was up and I’m very strict, some have stopped talking after 32 seconds, others have concentrated on a single strand of their business. It is a simple but very difficult exercise.
One minute is a short time and yet, you’ll be amazed how much information you will be able to impart. It’s an excellent tool you can use for networking, for your sales team, for getting rid of unessential information, for taking a fresh look at what you do, for helping the potential ambassadors of your brand. They will remember a short and to-the-point presentation and will be able to pass on the salient points and thus communicate your message to others.
It is an arbitrary time-span but very useful as it focuses the mind. If you waste a minute talking to someone who is clearly not interested, you haven’t wasted much of your time or theirs. If you’ve grabbed their attention, they’ll want to know more, they’ll remember you they’ll talk about you.
A minute well spent.
This blog entry posted in : Marketing.
Comments : 1
It is truly said that if you waste a minute discussing to someone who is not interested in that, you haven’t wasted much of your time or theirs. Thanks for the nice post.
Posted by Edwin on 18/05/09 at 10:46 AM
Comment page 1 of 1 pages
One minute is all you need
Sunday, 01 March, 2009
I often ask my clients to go through this experience of the one-minute presentation. Their first reaction is often that it can’t be done, what’s the use of it or it’s not for me. After one of my marketing workshops, they usually change their mind. Some have been interrupted in full flow because their minute was up and I’m very strict, some have stopped talking after 32 seconds, others have concentrated on a single strand of their business. It is a simple but very difficult exercise.
One minute is a short time and yet, you’ll be amazed how much information you will be able to impart. It’s an excellent tool you can use for networking, for your sales team, for getting rid of unessential information, for taking a fresh look at what you do, for helping the potential ambassadors of your brand. They will remember a short and to-the-point presentation and will be able to pass on the salient points and thus communicate your message to others.
It is an arbitrary time-span but very useful as it focuses the mind. If you waste a minute talking to someone who is clearly not interested, you haven’t wasted much of your time or theirs. If you’ve grabbed their attention, they’ll want to know more, they’ll remember you they’ll talk about you.
A minute well spent.
This blog entry posted in : Marketing.
Comments : 1
It is truly said that if you waste a minute discussing to someone who is not interested in that, you haven’t wasted much of your time or theirs. Thanks for the nice post.
Posted by Edwin on 18/05/09 at 10:46 AM
Comment page 1 of 1 pages
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