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Tuesday, 13 July, 2010
Communicating is about making a connection, engaging with an audience of one or millions, face to face or at a distance. It’s about telling a relevant story and getting your audience to listen or read your message. Some supermarkets have greeters, to start communication, to engage the customer, to kick-start the shopping experience and create a positive brand atmosphere.
What is the first contact with your business like? What do you do to engage potential clients, visitors? Is the first contact on the phone professional and friendly? Is your website personable, a good reflection of what your business stands for? Does it engage? Does it try to make a connection? If you are attending an event, does your company portray people worth talking to? Does it show your business under a good light, an accurate light?
Have a look at your business, approach it from all possible angles and think: do I want to do business with these people, do I want to buy a car from them, book for a show, celebrate my birthday with these people? Do I trust them to deliver the service level I expect, the quality of product I assume? If you are not sure, address the aspects that you think are not good enough, sharpen the blurred messages, make the experience smoother, make your business more engaging, more personable. Or give me a call and I’ll help you.
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Talk to me!
Tuesday, 13 July, 2010
Communicating is about making a connection, engaging with an audience of one or millions, face to face or at a distance. It’s about telling a relevant story and getting your audience to listen or read your message. Some supermarkets have greeters, to start communication, to engage the customer, to kick-start the shopping experience and create a positive brand atmosphere.
What is the first contact with your business like? What do you do to engage potential clients, visitors? Is the first contact on the phone professional and friendly? Is your website personable, a good reflection of what your business stands for? Does it engage? Does it try to make a connection? If you are attending an event, does your company portray people worth talking to? Does it show your business under a good light, an accurate light?
Have a look at your business, approach it from all possible angles and think: do I want to do business with these people, do I want to buy a car from them, book for a show, celebrate my birthday with these people? Do I trust them to deliver the service level I expect, the quality of product I assume? If you are not sure, address the aspects that you think are not good enough, sharpen the blurred messages, make the experience smoother, make your business more engaging, more personable. Or give me a call and I’ll help you.
This blog entry posted in :
Comments : 0
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