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Tell people who you are!
Thursday, 15 January, 2009
It seems such an obvious thing but I receive a lot of calls and read a lot of communications and am none the wiser of what is on offer, who is on the line and what they want from me.
Look at your website, read your brochure, listen to yourself and your staff. Have you introduced yourself and your organisation? Have you told people what it is you do? Have they understood? Have you checked that you are talking to the right person?
My suggestion – go back to basics. Think of who you are talking to, what you want to tell them and check that “normal” people who are not involved in your industry or not knowledgeable about it, can understand what you are trying to put across. Think of the best way to reach people, your type of people. Will they appreciate a call at home at 10 o’clock on New Year’s Day (from personal experience!)?
This blog entry posted in : Marketing. Releases.
Comments : 0
Tell people who you are!
Thursday, 15 January, 2009
It seems such an obvious thing but I receive a lot of calls and read a lot of communications and am none the wiser of what is on offer, who is on the line and what they want from me.
Look at your website, read your brochure, listen to yourself and your staff. Have you introduced yourself and your organisation? Have you told people what it is you do? Have they understood? Have you checked that you are talking to the right person?
My suggestion – go back to basics. Think of who you are talking to, what you want to tell them and check that “normal” people who are not involved in your industry or not knowledgeable about it, can understand what you are trying to put across. Think of the best way to reach people, your type of people. Will they appreciate a call at home at 10 o’clock on New Year’s Day (from personal experience!)?
This blog entry posted in : Marketing. Releases.
Comments : 0
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